A Greener Apple? No more Macintosh hello Granny Smith! Eau Claire Wisconsin Real Estate Agent Shane O’Gorman
Eau Claire Wisconsin Real Estate with Agent and Realtor® Shane O’Gorman
Sorry I just couldn’t resist the title!
Everyone loves apples and some like Apple. I at times admire and find myself cheering Apple on and then cringing when I see some of their actions. Regardless it was good to see this article today. I think all companies should be working on ways to become greener. I think green is more than a fad and something we should all be living for. Green is about being local and social reform as well. Being local has been a business model I have tried to follow from the start. No I would not consider myself as green as some and I think I have much to improve on but I try. Helping out my community and giving back is more than a statement for me. At the same time I think of the environment in the same way, I always try to give back. Anyways check out this article.
Greenpeace responds to Apple’s latest environmental efforts
By Justin Berka | Published: October 17, 2008 – 09:16AM CT
For a few years now, Greenpeace has been dogging Apple (and plenty of other electronics manufacturers) to remove acronym-ified chemicals like PVC and BFR from computer components. As you’re probably aware, the new MacBooks and MacBook Pros are more environmentally friendly than previous models, and now that Apple has taken a few more green steps, Greenpeace has issued a statement giving Apple some kudos for the recent environmental developments.
Between the new, greener Mac notebooks and Steve Jobs’ 2008 Environmental Update, Greenpeace has quite a bit to talk about this week. The organization expressed some disappointment after seeing the specs for the new machines, since it had been hoping that the new notebooks would be completely free of PVC and BFRs (brominated flame retardants) at launch time. As it stands right now, the notebooks have PVC-free cables and use no BFRs in internal components, putting Apple’s new products on par or slightly ahead of Sony’s Vaio line.
While the chemical reductions at launch time are a good step, the Apple 2008 Environmental Update is the real bombshell. In the update, Jobs revealed that the new notebooks will be completely free of PVC, BFRs, bromine, and chlorine by the end of 2008, a move that Greenpeace says will “resonate within the industry.” The move puts Apple ahead of other manufacturers like Dell and HP, and may force other manufacturers to remove things like PVC earlier than their pledged 2009 deadline. Greenpeace also said that the increase in Apple recycling and the new carbon footprint disclosures should boost Apple’s score in the next Guide to Greener Electronics. Ultimately, Greenpeace believes Apple still faces “many challenges,” but it does at least give the company credit for the recent changes. Steve Jobs can probably give himself a quick pat on the back right about now.
It is good to see some companies are listening to reason. I have posted several articles on things Google is doing. It definitely is a good pattern to follow and many of these companies are helping the environment and saving money at the same time. Thats win win for everyone!
