Is Re-max on Crack?
I don’t know what else to think about this case other than they must seriously be crazy. In fact I am definitely not trying to say anything bad about Re-max in general but this smells funny. If you read the story apparently they are suing a small local company basically for name infringement arguing that the two companies have similar logos. First of all the company in question is called rehava and remax is spelled remax. If you look at this in plain text do you see any similarities? I think you would have to be crazy to see anything on that level. So now if you apply any sort of styling or well basically anything if you are still using the exact spelling of these two phrases how on earth can you still have similar logos? Not unless rehava literally tried to fit their name into the Re-max logo. I can’t show you what I mean because I don’t really feel like a lawsuit either but this is over the line.
This is what Remax’s attorney says “Adam Scoville, Re/Max’s legal counsel, said he can explain.
First of all, both names start with “r” and have logos with accent lines near the letter “e,” he said.
“It goes beyond that,” Scoville added. “If you chop the top off of the ‘h,’ you (almost) have the ‘m’ in Re/Max. The next letter is an ‘a,’ and if you take the ‘v’ then you have half of an ‘x.’ “”
I don’t know what this company did to bring down the hammer of god but this is pretty ridiculous and I would hope the judge just tosses it out.
In the defense of Rehava they claim that “Steve deGuzman, Rehava’s broker-in-charge, said he doesn’t buy it. He said the trademark challenge is harassment and a form of corporate bullying that will cost his firm thousands of dollars.”
This is the same sort of patent trolling that a lot of large corporations in this country are doing. The basics of trolling are when you pretty much say everything on earth is patented and you own the rights to everything. I mean that literally because companies are literally patenting everything. Next someone will patent the air we breathe and I wouldn’t be surprised if someone does. Our IP system in this country stinks and it is us against them, us being the little guy and them being these large corporations. I don’t know that Re-max falls into that category specifically but they are certainly taking a page from some of these companies.
By the way if you don’t know what I mean by this patent war or what IP (Intellectual Property) is then here is something that I would hope would scare the pants off of you. Our food is at the center of this war and it’s a silent war you probably don’t know about. Monsanto is currently destroying all seeds of crops on the planet forcing people to use their genetically engineered stuff. It’s not engineered in a good way rather it works hand in hand with certain pesticides, herbicides and fertilizers. Basically one is the key to the other. You need both to grow a crop and you effectively corner the market. I can’t explain it well so please just read the article. It’s very scary that a company would be allowed to patent a life form or a gene for that matter.
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