Rule #1 of marketing: Know thy target market and know they target market well! Eau Claire Wisconsin Real Estate Agent & Realtor® Shane O’Gorman
Eau Claire Wisconsin Real Estate with Agent and Realtor® Shane O’Gorman
It seems the nuclear family is also the most technologically advanced as well. While it may be a matter of keeping up with the Jones’ so to speak, that is no excuse for not knowing who you are marketing to and why. I have always stressed the importance of technology, not only with keeping up, but staying ahead of things as well. There has to be some level of anticipation, especially in such tight market conditions. As part of my business model I have tried to incorporate nearly every technology available. This might seem like overkill to some but to me it is more than just staying afloat. To me it is a vital necessity to predict what technologies will be important to my customers or at least by adopting them all, or as many as feasible, I am ready no matter what. To me it matters little if one thing becomes a thing of the past. As it stands now I am ready.
This article is a perfect example of why its so important to be adopting technology.
Technology helping shore up traditional nuclear family bonds
By Jacqui Cheng | Published: October 20, 2008 – 01:14PM CT
It turns out that the typical American family is also the most networked, according to a new report by the Pew Internet & American Life Project. In addition to having 1.34 children, a dog, and a white picket fence, the American nuclear family is more likely to have cell phones, computers, and a broadband connection compared to other households.
Pew, which surveyed 2,252 adults in the US between December and January of this year, found that over 90 percent of married-with-children households have at least one cell phone, in addition to one computer. This is compared to only 84 percent of all adults owning one cell phone, and 77 percent owning one computer. 58 percent of these nuclear families have two or more desktop or laptop computers, in fact, and 89 percent own multiple cell phones (47 percent own three or more).
Pew noted that while some fear that technology is ruining families, the survey found that “couples use their phones to connect and coordinate their lives, especially if they have children at home.” Spouses, parents, and kids all manage to stay connected by cell phones and the ‘Net during the day when they are separated, and are more likely to share moments with other family members online. (@daughter: OMG school was so lame today!) At least a quarter of survey respondents said that their families today feel closer than their families when they were growing up, thanks to the Internet and cell phones. 60 percent said that new technology has not affected family closeness.
At the same time, there are some elements of the “traditional” American family that appear to be falling by the wayside—due, in part, to technology. Pew said that households with the most technology are more likely to be dual-income households, which also means that they work longer hours and use the Internet more. “Those with multiple communication devices are somewhat less likely to eat dinner with other household members and somewhat less likely to report high levels of satisfaction with their family and leisure time than are families with lower levels of technology ownership,” wrote Pew.
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You can read the rest of the article here.
Probably few could have predicted the impact cell phones would have on todays society. Nor would it be hard to guess how portable computers would become. In fact in 10 years they might be hard to recognize. Computers and phones will most certainly become one device with home and portable models of course. Thats why staying ahead of the game is so important. From adopting an early website to blogging. Are you in the game today or are you still struggling to keep up? Instead of constantly playing catch-up, I like to play ball. I also want my reader’s to be informed as well. Thats why I provide this service. As always stay tuned for more technology news.
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