Apple + KISS + Real Estate for 2009

You won’t find me saying too many nice things about Apple and I don’t really feel like saying anything negative at the moment either. But one thing they are doing that is undeniable is all out kicking butt when it comes to marketing.

But why is this?

This recent article is saying its simple, in fact its KISS, rather K.I.S.S. (Keep it simple stupid) The article is a good read and I think they have a good point. As much as everyone loves choices, sometimes you don’t need a hundred basic variations of the same thing. I think an old business model was putting slight changes in a product line and hoping the confusion would lead people to purchasing a more expensive version that doesn’t necessarily have any specific reason why it should cost more. For years computer companies have done this, throw out a bunch of confusing numbers that even a computer “expert” like myself can barely decipher. You walk away thinking you got the best buy and have to wonder if you did.

That’s why web 2.0 and the Internet are changing things. Information is available at a high rate of speed, its mobile, and there is lots of it. These factors are having an effect on real estate and it shows. Consumers are dependent on us, the real estate experts to help them with these important decisions. Well, you see, that statement used to be true but when you think about it, how true is it today? Our roles are changing. Sure we are always there and we are able to be reached even easier than before but information is free and its everywhere. There are so many great resources out there that we could quickly become outsourced so to speak.

But that doesn’t mean we aren’t resourceful either, we change and adapt. But just because we have MLS access doesn’t make us a resource. Its our experience that becomes the resource. We help buy and sell more houses in any given month than the average person deals with in their lifetime. Its these experiences that equate to value. So go out and provide the most valuable experience you can with the most valuable resource available, your experience.

If you have something to say please leave a comment. I will try to comment on your blog as well.

If you would like to work with an agent who is leading the way call 715-894-1001 today or send me an email.

Buy or Sell, I’ll Treat You Well!

Search Eau Claire Wisconsin Real Estate!

Buy Eau Claire Wisconsin Real Estate

Sell and List Your Eau Claire Wisconsin Home

Work with Eau Claire Wisconsin Real Estate Agent & Realtor® Shane O’Gorman